Tuesday, 30 May 2017

Book Marketing Challenge and More Ideas to Get You Started

Some months ago I wrote a blog about a 30 day book marketing challenge. This was very well received with many people saying they found this useful. I thought it was about time to set another challenge to help you, the author, get those book sales moving. So, who's up for the challenge? Thirty days of concerted effort to improve your marketing, and this sell more books. Here are ten ways to get you started.

1. On this day - link your book to a day in history, or a national day. Did you know today, 30th May, is National Mint Julep Day, National Hole in my Bucket Day, and National Water a Flower Day. This can be fun. An example of this. My books are set in Scotland. National Tartan Day was the perfect day for all my books. A quick graphic (see tip 2) and a tweet and there you are.
2. Use Canva to develop graphics for social media. This is a simple tool to help you develop graphics for all your social media posts. Here's an example of my graphics for Tartan Day.

Twitter - Tartan Day Promotion

Instagram - Tartan Day Promo

3. Explore the use of one social media channel you are not already using. Instagram can be used effectively to get the word out about your books. 

4. Follow at least four writers in your genre - do this on Facebook, Twitter, Instagram, Pinterest

5. Be helpful - comment and share another writer's posts on Facebook and Twitter. Do this because you want to support them, not because you want anything back. 

6. Send out four tweets linking to articles which will help other writers. After you have done this send 1 tweet about your books.

7. If your book mentions any areas of areas of special interest then see if you can hold a book signing there. My book, The Dagger's Curse, has a lot of action taking place on The Frigate Unicorn. I spoke to them and held a workshop for children on the boat.

8. Write and interesting blog post about how you got the idea for the book.

9. Write a blog post about one aspect of writing your book. Make this helpful for other writers.

10. Share photo's of your books in interesting places e.g. at the top of a mountain. This is one you will need to think for yourself. 

Now, write a 30 day marketing plan.

I challenge you to start today and remember to have fun. Promoting needn't be boring or stressful. Think of things you can do and enjoy yourself. Ready, steady, go, get marketing.

About the Author

Wendy H. Jones is the author of the best selling DI Shona McKenzie Mystery series of crime novels set in Dundee. Killer's Crew, the fifth booking the series was released in November, 2016, and is currently nominated for the "Silver Falchion Award. Dagger's Curse, the first book in her Fergus and Flora, Young Adult Mystery series was released on 10th September, 2016. This is also nominated for the Silver Falchion Award. An accomplished public speaker and marketer, she also has one non fiction book, Power Packed Book Marketing: Sell More Books.

Sunday, 14 May 2017

Exercises to Stimulate the Creative Juices

I've been thinking a lot abut exercise recently. I was ill for many years and unable to exercise, however I have now fully recovered. Whilst my unexpected recovery is exciting, and I rejoice in my new found freedom, it has left me feeling somewhat unfit. Therefore, exercise and recovering my fitness are at the forefront of my mind.

This has got me thinking about how this new found interest in exercising can help me as a writer. Many researchers have shown. that exercise helps you to focus and stay on task. Many schools are now incorporating exercise into the day to help pupils concentrate. Exercise also helps to enhance creativity. Boom, there's my link to writing. Yes, exercise really does help you to write better, or at least to free your imagination.

So, what exercises help those creative juices to flow? There should be at least 20 minutes of exercise which gets the heart racing a little faster. Anything which you enjoy can count towards exercise. Unless you enjoy sitting watching telly, or sitting down to read. Sorry, that doesn't count. However, going for a walk and listening to an audiobook does count. Listening to a book on writing, and walking is a definite score.

I have recently taken up cycling again and find this to be a great way to get exercise and allow my brain to think differently. I notice things differently as well.

Exercise can also get you out in the fresh air. We've had a bonny spring so far, here in Scotland. Take advantage of the nice weather and exercise outside. You will notice things in different ways. Your mind can free fall and snippets of different ideas will come into your mind. If you can, record them as a voice memo to keep for later. Unless you're flying down a hill on your bike, or in the middle of a game of tennis of course, in which case probably not a good idea.

I appreciate not everyone reading this will be able to do physical exercise. I was at a conference yesterday. Once of the speakers suggested that an hour of free writing before starting the writing for the day, can help free the mind. This is something I certainly intend to try.

My final exhortation, get up and get out. Find a form of exercise you like and challenge yourself to do it every day for the next month. You might find it becomes a habit.

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