Return on Influence by Mark W. Schaefer
Humans are essentially social beings and have probably been so since the days cavemen gathered round the campfire. Throughout history people have developed ways of networking and sharing information. The advent of technical equipment such as the telephone and the telegram took this further, and we are now living in a digital age where information can spread quickly and widely. When we use Social Networking sites we are sharing information not only about ourselves but also about our interests and the products we sell or like.
This means that our influence stretches much further and wider then the days when we gathered round the tea trolley or watercooler. The words we write can have an influence far greater than we can ever imagine. Companies are paying attention to what we are saying about them and their products. Conversely we are learning so much more about products and what our friends or others think of them.
I am an author, in effect a businesswoman, so I am extremely interested in networking and my reach and influence within this world. This book has made me think about this much more carefully about what I am doing in the digital world and my potential influence within this world.
Social Influence sites such as Klout provide a mechanism for measuring this influence, and the book outlines how this might happen. Schaefer uses Case Studies to good effect to demonstrate how this might happen. There are contributions from key influencers in Social Media talking about how they developed thier influence.
Anyone who wants to generate influence in their chosen field and use it to good effect to drive marketing strategies should read this book. It is excellent, well written and will help you develop the ways in which you may influence those around you. It is honest in its approach and looks at sites such as Klout from all angles. It does not shy away from topics such as how these sites can be manipulated, but gives a very convincing argument for why we should be using them.
I myself am a Klout user and I thought my Klout score of 58 was OK. I was astonished to find that with this type of score I am considered quite highly influential.
Whether we love or hate social media I think we ignore it at our peril. There are some very large players taking note out there and I as an author need to be aware of this.
As we are talking about social networking it would seem appropriate to provide my links on these sites
Feel free to connect with me in any of these ways. It would be great to share views and expertise
I was given a free copy of this book as a gift from the Author and was not expected to provide any review in return for this. The review is fair and objective and one which I felt I had to write given my enjoyment of the book.